Fast delivery
Secure payment
20% OFF all treats!
Use code TREATYOURSELF20
Shop by your dog’s needs
Every dog is different. Find what food suits yours best
From puppies to seniors, sensitive stomachs to serious allergies – we make 100% natural, hypoallergenic food for every dog at every life stage.
What’s really in your dog’s bowl?
Our dog food
Other dog food
Our dog food
Human-grade meat
Quality cuts, carefully prepared
Real vegetables
Whole, natural ingredients
No nasties
Nothing artificial, ever
Hypoallergenic
Vet approved for sensitive dogs
vs
Other dog food
Animal derivatives
Vague ingredients, unclear quality
Low-cost fillers
Used to bulk up the recipe
Artificial additives
For shelf life, not nourishment
Generic formulas
Made for shelf life, not your dog
Our dog food
Human-grade meat
Quality cuts, carefully prepared
vs
vs
Other dog food
Animal derivatives
Vague ingredients, unclear quality
Real vegetables
Whole, natural ingredients
vs
Low-cost fillers
Used to bulk up the recipe
No nasties
Nothing artificial, ever
vs
Artificial additives
For shelf life, not nourishment
Hypoallergenic
Vet approved for sensitive dogs
vs
Generic formulas
Made for shelf life, not your dog
Sensitive Stomach
Milo, 3
- Settled his digestion
- Helped keep stools firm and regular
Milo used to have an unsettled tummy all the time. Since switching, he’s far more comfortable and clears his bowl every meal.
– Sarah
Senior Dog
Poppy, 11
- Gentle on her stomach
- Helped keep her interested in meals
At 11, Poppy can be picky and sensitive, but this food has been brilliant. She eats with enthusiasm and seems much more settled.
– Emma
Fussy Eater
Archie, 2
- Cleans his bowl every time
- Improved mealtime consistency
We tried so many foods for Archie, but this is the first one he genuinely loves. No coaxing, no leftovers — just an empty bowl.
– James
Skin & Coat Support
Bella, 7
- Reduced her scratching
- Left her coat looking shinier
Bella’s coat feels softer, looks healthier and she’s far less itchy. It’s made a noticeable difference in just a short time.
– Rachel
Weight Management
Teddy, 8
- Helped maintain a healthy condition
- Supported easier movement
Teddy needs to watch his weight, but he still gets excited for every meal. He’s looking leaner, brighter and really thriving on it.
– Claire
Sensitive Digestion
Daisy, 5
- Fewer tummy upsets
- More comfortable after meals
Daisy’s digestion has been so much better since changing her food. She seems happier, more comfortable and full of energy again.
– Laura
Food Sensitivity
Max, 5
- Helped settle his digestion
- Supported him day to day
Max has done brilliantly on Sensitive Duck. It suits him really well, and he’s looking healthier, happier and full of energy.
– Daniel
Food Sensitivity
Luna, 4
- Helped reduce flare-ups
- Made feeding simpler and more reliable
Luna can react badly to the wrong food, so finding one that suits her has been a huge relief. She’s doing really well on it.
– Sophie
Specialist nutrition for dogs with extra needs
Some dogs need more than everyday nutrition. Our Vet Care range has been carefully formulated to support dogs with specific health needs, including allergies, skin and coat, joint care, weight management and dental health.
Using enzymatic hydrolyses, these recipes break the proteins down into smaller, easier-to-tolerate pieces, helping reduce the chance of triggering an allergic response. Veterinary approved specialist nutritional support, with no prescription needed.
Never run out of the food they love
Sign up for a subscription, and we’ll take care of the rest. Choose your delivery frequency, save 5% on every order, and pause or cancel any time. One less thing to think about and one very happy dog.