The Natural Dog Food experts
We provide affordable, nutritious, and delicious dry food and treats that put your pet’s wellbeing first, while also prioritising environmental sustainability. Developed in collaboration with experts, our products meet the highest standards for canine health.
Reducing Our Environmental Impact
We are dedicated to making a positive difference, both for pets and the planet. By sourcing locally and selecting only responsibly farmed British meats, we significantly cut down on carbon emissions from transport. We also utilise eco-friendly reed-bed filtration systems, helping to maintain cleaner air for our community.
Our commitment goes further through our Habitat Creation & Management Plan, which nurtures wildlife, expands green spaces, and protects biodiversity. Alongside these efforts, we ensure pets receive high-quality, natural nutrition without compromising on affordability.
Our approach balances care for animals with care for the environment, supporting a sustainable future for all.
Locally sourced quality ingredients
We believe the best nutrition comes from the freshest, most responsibly sourced ingredients. That’s why we prioritise locally sourced, high-quality British meats and produce. By partnering with trusted local farms, we ensure that our ingredients are not only fresh but also meet the highest standards of sustainability and animal welfare.
Sourcing locally helps us reduce our carbon footprint by minimising transport distances, while supporting local farmers and communities. This commitment to quality and sustainability allows us to create nutritious, natural food that’s good for your pet and kinder to the planet.
A family run business
Founded over 20 years ago, the Natural Dog Food Company remains proudly family-owned and operated. As one of the few independent dog food brands left in the UK, we are deeply committed to our customers. We take pride in offering exceptional service, constantly striving to improve while ensuring our products remain affordable. Our family values are at the heart of everything we do, guiding our mission to provide high-quality, nutritious food that you and your dogs can trust.
For your dog
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100% Natural
By combining a high proportion of fresh, human grade meat with our unique range of nutritious fruits, herbs, vegetables and high quality carbohydrates Natural Dog Food is the first truly balanced complete dog food.
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Hypoallergenic
Free from wheat, soya, dairy products, maize, beef, pork and all forms of chemical additives, the entire Natural dog Food Company range is 100% hypoallergenic
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Easily digestible
Natural Dog Food incorporates only the highest quality, natural ingredients with no fillers, by-products, derivatives, or bulking agents. This makes the food very easy to digest and suitable for the most sensitive of dogs.
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Meat rich
Dogs are primarily carnivorous and benefit from a meat rich diet. With an average of 44% in the Original range. Natural Dog Food is formulated to accurately recreate the natural diet of the dog
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Highly palatable
Thanks to the top quality fresh ingredients and especially the high fresh meat content, most dogs find Natural Dog Food irresistible. For this reason we don’t add any salt, fats, sugars or flavour enhancers.
For you
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Locally sourced
All of our ingredients are sourced as locally as possible. This means that every ingredient apart from the brown rice comes from the UK: Scottish salmon, Welsh lamb, English chicken, herbs and vegetables grown in Cambridgeshire and grains grown just outside of our factory. All manufacturing and packing also takes place right here in the UK.
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Ethical
Our ethical code has dictated the way in which The Natural Dog Food Company has developed right from the start: Our meat comes from non-intensive, UK farms; our packaging is biodegradable; we source our ingredients locally wherever reducing our carbon footprint; we’re firmly against animal testing and we supply only independent traders.
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Less waste
With no fillers or bulking agents at all, Natural Dog Food is highly nutritious and easy to digest meaning you need to feed much less and as a result there is less waste to pick up afterwards.
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Free advice line
Any questions you might have can be put directly to our nutritionists on our free-phone advice line on 0800 848 8049
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Environmental
To uphold environmental standards, all of the air we use is passed through reed-bed filtration systems before being released, ensuring a clean atmosphere for our neighbors. Furthermore, our Habitat Creation & Management Plan contributes to the enhancement of green spaces by introducing additional planting, wetland areas, and species-rich grasslands, fostering habitats for nesting and foraging bird species.