Frequently asked questions

We use fresh, human-grade meat which is carefully reared and cared for. Whether it is grass fed lambs, free range chickens or sustainably farmed salmon the animals used are highest quality and ethically reared as possible in the UK.

Unlike many other companies, all of the fresh meat that we use is fit for human consumption, and does not include any derivatives whatsoever. We are proud to say that we only use the finest ingredients, and would not include anything in the food that we wouldn’t eat ourselves.

In dog food, ash is not as we know it. Ash represents the mineral content of the food & is determined chemically by burning the product. It is not an ingredient but rather a measurement for food analysis.

The Natural Dog Food Company is a family run business based in Lincolnshire, our food is made in the UK.

Our puppy food is perfectly suitable for small breeds. Although our Adult kibble is on the smaller side compared to most, some dogs prefer the puppy kibble size. Feeding amounts should be monitored, as the puppy food and amounts are formulated for growing puppies and may cause adult dogs to gain excess weight.

Natural dog food is formulated as a balanced complete diet and as such provides everything your dog needs to remain fit and healthy. Nevertheless, we think that dogs are individuals with individual tastes and should be treated as such.

Like humans, they thrive on variety and this can be provided through ‘optional’ extras such as fresh fruits or vegetables, meat and raw bones. To ensure the correct nutritional balance is maintained, we suggest feeding Natural Dog Food as at least 90% of the total diet.

All of our recipes are made up so that the basic constituents of each flavour stay the same, all 100% natural, nutritional and balanced. The only thing that changes is the meat source. This means you can swap between flavours with no digestive upset whatsoever.

We recommend changing gradually over a period of up to seven days, this gives your dog’s digestive system a chance to adjust to Natural Dog Food. Start by mixing a small amount of Natural Dog Food with the old food. Gradually increase the amount of the Natural Dog Food while reducing the amount of the old food, until you are feeding your dog entirely on Natural Dog Food.
Some more sensitive dogs and puppies it may take time to settle but stick with it, others may be able to switch almost immediately.

As a rough guideline, we say around 7-8 years old is classed as a senior dog, however this depends on the breed and individual dog, you should not feel as though you need to change foods if your dog is doing well on our Adult food. The senior recipe benefits from herbs and vegetables tailored to help with joint strain, impaired major organ function and reduced mobility. It also has slightly increased protein to help prevent muscle wastage that is often seen in older dogs.

Our ingredients are chopped, combined and added to a mixing bowl, then it goes into a machine which gently steam cooks the mix to form biscuits. This process does not denature the ingredients whatsoever due to low temperatures and low pressure.

Our products are tested thoroughly all the way through the process.

We make sure that out bags have the longest shelf lives possible when sending them out to our customers, which can be up to 18 months.

All of Natural Dog Food’s ingredients are of the highest quality we can find; therefore sourcing them can come at quite a cost. As each individual piece of kibble is so densely packed with nutrients, our feeding amounts are surprisingly low, meaning the daily cost of feeding Natural Dog Food per day is reduced. Our food remains competitive when compared to other brands.

Natural Dog Food bags are made of entirely natural products; they are recyclable, biodegradable and even compostable!

This means they are breathable and perfect for storing the food, it also means that the bags are not harmful to your pets or the environment.

Our shiny outer coating is made from clay, we used water based ink and the rest of the bag is made from sustainable paper stocks. Which means for every tree that goes into our bags, three more are planted!