About us
Our story – A family’s passion for better dog food
“At the Natural Dog Food Company, our journey began simply, with a family rescue dog named Bimsy.
Bimsy, a gentle but anxious Golden Retriever we adopted in 2004. Alongside her nervous nature, Bimsy suffered from itchy skin, bad breath and poor digestion. Frustrated by the lack of genuinely nutritious food made from proper ingredients, Alan and Rosey decided to create something better.
After months of research, kitchen experiments and guidance from veterinary experts, they developed a balanced recipe using whole, natural foods — with no additives or gimmicks. In 2007, The Natural Dog Food Company launched with just three varieties and a clear purpose: honest nutrition, done properly.
In the early years, everything was packed and delivered by hand, with direct conversations at country fairs shaping our approach. Supporting British farmers and using sustainable, compostable packaging became core values from the outset.
The business grew steadily, delivering first nationally and then internationally. I joined full-time in 2012, focused on growth without losing our family ethos. Today, we’re still family-run, with Danielle and I managing daily operations alongside a wider team who share our values.
Since 2007, we’ve delivered over 125 million meals across 30+ countries and donated more than 70,000 meals this year alone to dogs in need. Bimsy’s photo still hangs in our office — a reminder that it all started with one dog and a belief that there had to be a better way.”
Edward Creaser – CEO
Why choose the Natural Dog Food Company?
These figures speak volumes about the impact of our food on the health and happiness of your dogs.
93%
of our customers choose us because of our high-quality, natural ingredients
70,000
meals donated to our wonderful charity partners so far this year
4.9/5
Rated exceptional on Feefo independent verified reviews
125M
meals sold worldwide, trusted by customers across the globe
Who we are
The Natural Dog Food Company is an independent family-run business, and we’re proud of it.
Alan Creaser – Co-Founder
Alan’s lifelong love of dogs, gardening and natural living inspired the foundations of The Natural Dog Food Company. His commitment to ethical sourcing and honest ingredients continues to shape the company’s values, placing animal welfare, integrity and sustainability at the heart of every decision.
Rosey Creaser – Co-Founder
Rosey’s passion for canine health and environmental responsibility drives the standards behind every recipe. With a practical, hands-on approach, she ensures our food supports long-term dog wellbeing while respecting the planet, embedding sustainability into the business from product development through to daily operations.
Edward Creaser – CEO
Edward brings strategic leadership and commercial expertise to the business, guiding its growth with care and purpose. Focused on long-term sustainability, he balances expansion with responsibility, ensuring the company remains family-run in ethos while continuing to serve customers globally with integrity.
Danielle Creaser – COO
Danielle oversees the day-to-day running of the company, ensuring every process delivers consistency, quality and reliability. With a strong focus on operational excellence and customer experience, she keeps the business working efficiently behind the scenes so standards never slip.
We are guided by our Expert Panel, a dedicated team of experienced nutritionists, veterinary professionals and biologists who play a vital role in everything we do. Their combined expertise helps shape scientifically sound, nutritionally complete recipes, ensuring every formulation supports long-term canine health, meets rigorous standards, and delivers the quality and reassurance our customers trust every day.
Our values – what we stand for
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High-quality, natural ingredients
We use higher welfare meats, locally sourced ingredients, and absolutely no artificial additives or fillers. It’s food that’s as close to nature as you can get.
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Eco-conscious & sustainable
We use compostable, biodegradable packaging made from organic paper and water-based inks. Our warehouse runs on solar energy, and we’re proud to be carbon neutral in our delivery network.
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Dependable quality
We take quality seriously. Our products go through extensive testing in both in-house and third-party labs to ensure they’re always safe, nutritious, and consistent.
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Giving back
We give back, donating meals to charities and committing to provide as many as possible, with over 70,000 donated this year alone.
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Outstanding customer care
We offer personalised, attentive support to all our customers, helping them choose the right food and answering any questions they may have. Rated 4.9/5 on Feefo
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Ethical sourcing
We carefully select ingredients with low carbon footprints, ensuring that every bag of food supports British farmers and promotes ethical animal welfare.
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A fair price
We believe in offering premium quality at a fair price, ensuring that every pet, no matter the size or budget, can enjoy the best food.
Quality control – testing at every step
We understand that your dog’s health is important to you. That’s why we take testing and quality control seriously at every stage of production.
Veterinary-backed formulas
All of our recipes are developed in consultation with veterinary nutritionists and rigorously tested throughout production. From raw ingredients to finished meals, every stage is monitored to ensure nutritional accuracy, safety and consistency, giving complete confidence that each recipe meets the highest standards of canine health and quality control.
Rigorous lab testing
Every batch of our food is thoroughly checked in our own laboratory to make sure it’s safe, consistent and exactly as it should be. From nutritional checks to microbiological testing, we take the time to thoroughly test each batch, so you can feel confident about what you’re feeding your dog.
Proudly made in the UK
All of our recipes are made right here in the UK at our state-of-the-art production facility. We’re proud to support local British farmers, use British ingredients, and employ British workers, ensuring that every bag of food is produced with the utmost care and attention to detail.
Customer reviews
Don’t just take our word for it – our customers rave about how our food has transformed their dogs’ health. From shinier coats to happier tummies, we’re proud to help dogs live their best lives.
Join our pack
Our Promise to You: If you’re looking for high-quality food that doesn’t cost the earth, you’ve come to the right place. Every product we make is carefully crafted to meet the highest standards of health, nutrition, and sustainability.
Ready to treat your dog to the best?
